Soft Drinks in Uruguay

  • Report Id: EI-1992220
  • Category: Company Reports
  • Published Date: Dec 2020
  • Pages: 76
Final Report will add the analysis of the impact of COVID-19 on this industry Most product areas within soft drinks have been negatively impacted by the outbreak of COVID-19 in 2020 overall. The most notable factor that has been causing shifts in consumption habits is the financial consequences of the pandemic as the economy has been continually struggling. Since March 2020, unemployment rates have been surging and disposable incomes diminishing, leading to a wider poverty gap and even more inequality in the country. As a result, many Uruguayans have been forced to econom...

Euromonitor International's Soft Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Soft Drinks in Uruguay
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Cash-strapped consumers favour value-priced brands as the economy worsens in response to the pandemic
Manufacturers focus on less sugar whilst maintaining original flavour and taste in order to avoid losing customers
Forced closure of foodservice establishments between March and May lead on-trade volumes sales to plunge
RECOVERY AND OPPORTUNITIES
Consumer’s shopping behaviour continues to be altered as the consequences of the virus continue over the forecast period
New label system leads to greater focus on innovations that contain less sugar but with original taste
Increased interest in environmental sustainability leads to greater demand for eco-friendly packaging
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Cash-strapped consumers migrate from juices to concentrates to reduce the frequency of shopping trips
Offerings with immunity-boosting attributes such as vitamin C grow in demand
Health-conscious consumers migrate to juices with reduced sugar
RECOVERY AND OPPORTUNITIES
100% juice recovers the fastest due to its healthy positioning, especially offerings with vitamin C
Increasingly competitive environment may lead to falling prices
Packaging sizes catering to different consumer needs strengthens over the forecast period
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 52 Off-trade Sales of Juice by Category: Value 2015-2020
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Installation of tap water filters across Uruguay harms both volume and current value sales amidst the pandemic
Financial instability leads to declining demand for higher-priced products such as mineral and spring bottled water
Innovation catering to changing taste preferences and growing health concerns present in flavoured bottled water
RECOVERY AND OPPORTUNITIES
A fast recovery for bottled water fuelled by the health and wellness and on-the-go trends
Multi-packaging offerings and home delivery options expected over the forecast period
Growing number of health-conscious consumers benefits flavoured bottled water
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Closure of gyms, reduced purchasing powers, and rising unemployment rates lead to slowed demand for sports drinks
Distribution shifts recorded admits the pandemic as consumers’ preferences change
Fabricas Nacionales de Cerveza SA (FNC) continues to dominate with leading brand Gatorade
RECOVERY AND OPPORTUNITIES
Sports drinks recovers quickly as gyms reopen and Uruguayans are eager to shift pandemic weight gain
Increased demand for reduced sugar sports drinks in line with the growing health and wellness trend
Price provide a disadvantage for sports drinks’ growth in the coming years
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Despite slowed growth, energy drinks benefits from the expansion of leading player Montevideo Refrescos
On-trade sales plummet as restaurants and bars are forced to close and consumers prefer to stay in their homes
Some consumers prefer to shop through e-commerce as anxieties surrounding the virus prevent many from leaving their homes too frequently
RECOVERY AND OPPORTUNITIES
Monster and Red Bull focus on capturing new audiences which boosts the recovery process
Energy drink players expected to offer investments for the foodservice industry to recover
Reduced sugar energy drinks offer potential growth in line with the health and wellness trend
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Declining disposable incomes lead to greater demand for price sensitive products such as concentrates
Closure of Argentinian borders leads to a drop in counterfeit items
Mondelez Uruguay SA continues to lead in 2020, however sees slight value share erosion due to the financial repercussions of the pandemic
RECOVERY AND OPPORTUNITIES
Price-sensitivity of concentrates continues promoting growth post pandemic
Producers must cater to rising health concerns in order to stay relevant
Liquid concentrates remain niche due to lack of innovation and advertisement
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers cut spending on premium offerings which is detrimental to volume sales of RTD tea
RTD tea remains a niche product and therefore unfamiliar to the majority of Uruguayan consumers
International brands dominate the competitive landscape
RECOVERY AND OPPORTUNITIES
High-income consumers boost the recovery process as they remain the target audience
RTD tea has strong potential if marketed correctly in correspondence with the growing health and wellness trend
High-income consumers avoid contracting the virus by purchasing RTD tea through e-commerce
CATEGORY DATA
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 116 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
2020 IMPACT