Retailing in Brazil

  • Report Id: EI-2486376
  • Category: Company Reports
  • Published Date: Apr 2021
  • Pages: 165
Final Report will add the analysis of the impact of COVID-19 on this industry The COVID-19 pandemic had a major impact on Brazil’s retailing industry over the course of 2020, with most store-based channels experiencing sales declines and significant shifts seen in spending and demand patterns. The main factor influencing developments in the retailing industry during the year was the requirement for all non-essential businesses to remain closed for several weeks at the peak of the COVID-19 situation during the second quarter of the year. This resulted in the temporary susp...

Euromonitor International's Retailing in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Retailing in Brazil
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

RETAILING IN BRAZIL
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
The launch of the PIX national payment system set to spur growth in e-commerce
The predominance of shopping centres in national life tested by COVID-19 situation
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Semana do Brasil (Brazil Week)
Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Convenience stores benefits from its essential status, resulting in strong growth
Convenience stores circumvent the requirement for foodservice outlets to close
Widespread stockpiling does not benefit convenience stores
RECOVERY AND OPPORTUNITIES
The shift towards e-commerce and m-commerce likely to benefit convenience stores
The positive outlook for convenience stores likely to spur growth in outlet networks
More of a focus on foodservice likely to be seen in convenience stores
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The COVID-19 pandemic creates strong ground for growth in discounters
Rising consumer interest in private label crucial to the success of discounters
Sales declines linked entirely to the unfavourable operating environment in Brazil
RECOVERY AND OPPORTUNITIES
Franchising to be the basis of the discounters business model despite challenges
Further growth expected as the Todo Dia chain fulfils its nationwide ambitions
The rationalisation of product ranges to be crucial to the development of discounters
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The viability of the hypermarkets model remains under question
Leading players adapt to social distancing to thrive during the COVID-19 situation
Stockpiling provides a welcome albeit temporary boost to hypermarket sales
RECOVERY AND OPPORTUNITIES
Cessation of federal support grants to put pressure on demand for hypermarkets
Rising prices likely to continue placing pressure on the profitability of hypermarkets
Shift towards e-commerce presents opportunities and challenges to hypermarkets
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
A mixed year as the shift to e-commerce balances out supermarkets’ essential status
Supermarkets respond to the threat of contagion by adopting special measures
Supermarkets benefit from stockpiling, albeit briefly, during the initial lockdown phase
RECOVERY AND OPPORTUNITIES
The end of federal income subsidies could place pressure on supermarkets
Supermarkets likely to face pressure on their operations during the forecast period
Shift towards e-commerce to place pressure on sales of groceries via supermarkets
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Traditional grocery retailers faces a relatively difficult scenario during 2020
The essential status of traditional grocery retailers supports consistent sales
Traditional grocery retailers does not benefit substantially from stockpiling
RECOVERY AND OPPORTUNITIES
The recovery of traditional grocery retailers likely to come under pressure
The shift towards e-commerce unlikely to benefit traditional grocery retailers
PIX presents a way for traditional grocery retailers to accept online payment
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The closure of all outlets in the channel during the lockdown harms sales growth
The reluctance of consumers to gather in large groups further impedes sales growth
The shift towards e-commerce accelerates in response to the COVID-19 situation
RECOVERY AND OPPORTUNITIES
The collections of the channel’s leading players to be adjusted to the “new normal”
E-commerce to continue emerging as a distribution channel for apparel and footwear
Many independent apparel and footwear specialist retailers expected have perished
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
All stores required to remain closed for several weeks, with huge pressure on sales
Shift towards e-commerce emerges due to difficulties in store-based retailing
Retailers register an uptick in sales of products that facilitate at-home working
RECOVERY AND OPPORTUNITIES
Creative approach set to be seen as retailers seek to tempt customers back to stores
The adverse economic environment likely to place pressure on demand
Shift towards at-home lifestyles expected to support demand in various categories
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Forced closures of some types of retail outlets create inconsistencies in growth
Outlets located in low-income areas for better than outlets in high-income areas
Sales declines recorded due to pressure on drugstores during the second quarter
RECOVERY AND OPPORTUNITIES
Adverse economic situation to sharpen the focus of chained retailers on private label
The shift to e-commerce expected to impact health and beauty specialist retailers
Telemedicine services poised to boom in Brazil
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales performances diverge according to essential status or otherwise
Economic recession and quarantine hit homewares and home furnishing stores hard
Government financial aid boosts growth in home improvement and gardening stores
RECOVERY AND OPPORTUNITIES
The leading players in the channel set to lead the shift towards e-commerce
The expansion of operations to include vital services presents growth opportunities
Proximity to customers expected to become increasingly important
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The competitive environment in department stores remains limited
The COVID-19 interrupts Pernambucanas’ expansion and development programme
Shift towards e-commerce eases COVID-19 burden on Brazil’s department stores
RECOVERY AND OPPORTUNITIES
The shift towards online channels expected to become more important
Offering a wider range of services likely to prove crucial for development
The leading players in department stores to continue expanding their outlet networks
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Department Stores GBO Company Shares: % Value 2016-2020
Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The COVID-19 pandemic puts substantial pressure on sales in varietals
The pressures created by COVID-19 motivate a shift towards online channels
The adverse economic situation a major drag on growth in variety stores
RECOVERY AND OPPORTUNITIES
The advancement of digital payments systems to be the major trend in variety stores
The pressures created by COVID-19 to put the brakes on outlet expansion plans
Few changes expected in the competitive environment in variety stores
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Classification of warehouse clubs as essential businesses supports positive growth
The low price positioning of atacarejos stands warehouse clubs in good stead
Atacarejos presents stiff competition to hypermarkets, resulting in rivalries emerging
RECOVERY AND OPPORTUNITIES
The enthusiasm for shopping in atacarejos set to support growth in warehouse clubs
Emergence of online atacarejos set to expand warehouse clubs into the digital realm
Developments in digital payments set to fuel the digital revolution in warehouse clubs
CHANNEL DATA
Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020
Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 171 Warehouse Clubs GBO Company Shares: % Value 2016-2020
Table 172 Warehouse Clubs GBN Brand Shares: % Value 2017-2020
Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020
Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020
Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales growth accelerates in direct selling as the COVID-19 situation pushes demand
The leading names in direct selling make greater use of digital channels
The spike in unemployment means a huge potential base of direct selling agents
RECOVERY AND OPPORTUNITIES
The adverse economic environment set to be a blessing and a curse for direct selling
Digitalisation and the shift online set to define the development of direct selling
If direct selling cannot beat e-commerce, it might as well join it
CHANNEL DATA
Table 177 Direct Selling by Category: Value 2015-2020
Table 178 Direct Selling by Category: % Value Growth 2015-2020
Table 179 Direct Selling GBO Company Shares: % Value 2016-2020
Table 180 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 181 Direct Selling Forecasts by Category: Value 2020-2025
Table 182 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Homeshopping fails to capitalise on the opportunities presented by COVID-19
E-commerce the main menace to the welfare of homeshopping
The leading players in homeshopping increasingly looking to other channels
RECOVERY AND OPPORTUNITIES
The development of T-commerce points to the future of TV homeshopping
Homeshopping players expected to increasingly leverage digital technologies
Faster and more reliable shipping likely to prove an increasingly crucial factor
CHANNEL DATA
Table 183 Homeshopping by Category: Value 2015-2020
Table 184 Homeshopping by Category: % Value Growth 2015-2020
Table 185 Homeshopping GBO Company Shares: % Value 2016-2020
Table 186 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 187 Homeshopping Forecasts by Category: Value 2020-2025
Table 188 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Vending declines during 2020 as the positive growth seen in 2019 is reversed
The inherently impersonal nature of vending benefits the channel, mitigating declines
The range of products on offer is diversified to reflect the COVID-19 situation
RECOVERY AND OPPORTUNITIES
The positive performance slated for vending to be based on the expansion of sites
The range of food and beverages on offer via vending likely to become healthier
Increased need for convenience amidst accelerating lifestyles set to benefit vending
CHANNEL DATA
Table 189 Vending by Category: Value 2015-2020
Table 190 Vending by Category: % Value Growth 2015-2020
Table 191 Vending GBO Company Shares: % Value 2016-2020
Table 192 Vending GBN Brand Shares: % Value 2017-2020
Table 193 Vending Forecasts by Category: Value 2020-2025
Table 194 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Delivery apps and last-mile delivery services thrive amidst the chaos of COVID-19
The added convenience of m-commerce spurs growth in the category
Social media builds upon its reputation for marketing by emerging as a sales channel
RECOVERY AND OPPORTUNITIES
Growth in m-commerce is expected to continue outpacing growth in e-commerce
The development of new online payment systems to spur growth in m-commerce
Mobile-first online retailing concepts are set to gain importance
CHANNEL DATA
Table 195 Mobile E-Commerce: Value 2015-2020
Table 196 Mobile E-Commerce: % Value Growth 2015-2020
Table 197 Mobile E-Commerce Forecasts: Value 2020-2025
Table 198 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Food and drink e-commerce booms despite grocery stores being allowed to open
Indulgence food and products with long shelf life among popular online purchases
High prices limit the consumer base for food and drink e-commerce
RECOVERY AND OPPORTUNITIES
Food and drink e-commerce slated for a strong performance over the forecast period
Challenges to be overcome before food and drink e-commerce can realise potential
Improvements to logistics essential for strong growth in food and drink e-commerce
CHANNEL DATA
Table 199 Food and Drink E-Commerce: Value 2015-2020
Table 200 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 201 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 202 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
E-COMMERCE IN BRAZIL
KEY DATA FINDINGS
2020 IMPACT
Third-party merchants remain the leading players in e-commerce
Magazine Luiza is the leading non-third-party merchant e-commerce player
Logistics issues and fraud continue to plague e-commerce as demand increases
RECOVERY AND OPPORTUNITIES
WhatsApp and other social messaging apps likely to continue developing
Omni-channel retailing likely to emerge as the future of e-commerce in Brazil
Creative approach to online payments to prove crucial to the development of e-commerce
CHANNEL DATA
Table 203 E-Commerce by Channel and Category: Value 2015-2020
Table 204 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 205 E-Commerce GBO Company Shares: % Value 2016-2020
Table 206 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 207 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 208 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025