Despite the fact that celiac disease only impacts a fraction of the Hungarian population, free from gluten products have been growing rapidly in the country, with growth driven by the perceived health benefits of removing gluten from the diet. In 2019, this free from gluten trend mainly drove sales of free from cakes, sweet biscuits and ready meals, which coincidentally are all indulgence products. While free from gluten ready meals may not necessarily be considered indulgence, in 2019, in Hunga...
Euromonitor International's Free From in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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