Free From in Hungary

  • Report Id: EI-371488
  • Category: Company Reports
  • Published Date: Feb 2020
  • Pages: 24
Despite the fact that celiac disease only impacts a fraction of the Hungarian population, free from gluten products have been growing rapidly in the country, with growth driven by the perceived health benefits of removing gluten from the diet. In 2019, this free from gluten trend mainly drove sales of free from cakes, sweet biscuits and ready meals, which coincidentally are all indulgence products. While free from gluten ready meals may not necessarily be considered indulgence, in 2019, in Hunga...

Euromonitor International's Free From in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Free From in Hungary
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Free From Gluten Sales Are Boosted by Consumers Who Select To Avoid Gluten, With the Perception That Free From Food Will Aid Their Overall Health and Wellness
Free From Dairy Ice Cream Records the Strongest Value Growth, Driven by Dietary Requirements, Health Benefits and Environmental Concerns
Parents Are Becoming Even More Cautious of the Ingredients in Baby Food, Boosting Growth for Free From Gluten Baby Food and Free From Lactose Powder Baby Milk
Competitive Landscape
Free From Gluten was Dominated by Baby Food Manufactures, With Rivals Univer Product Zrt and Hipp Kft Offering the Top Three Brands
Coca-Cola Hbc Hungary Kft's Free From Dairy Milk Adez Records An Increase in Value Share; However Competition From the Top Two Players Is Tough To Compete With
Domestic Manufactures Compete Through Free From Lactose Milk, Rather Than Investing in Milk Alternatives
Category Data
Table 1 Sales of Free From by Category: Value 2014-2019
Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Executive Summary
Growth Is Driven by An Increasing Interest in Health and Wellness, Higher Disposable Incomes and the Hungarian Government's Sugar Tax
Premiumisation Is Boosted by the Rise in Disposable Incomes, As A Growing Number of Consumers Reach for Healthier Food and Drinks, Swayed by Public Media
Private Label Increasingly Compete Through New Product Developments; However Global Players Are Fierce Competition
Modern Grocery Retail Chains and Private Label Offerings Increase Awareness of Health and Wellness Packaged Food and Beverages
Positive Growth Over the Forecast Will Be the Result of Product Innovation, Higher Disposable Incomes and the Increasing Interest in Health and Wellness
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources