A decrease in young people going out socializing due to COVID-19 has led to a smaller incline in growth relative to other soft drink products. Energy drinks are a very popular mixer for Irish drinkers, and as such the category will continue to see good performance in the on-trade. Evidence suggests that Irish drinkers, particularly 18-25 year olds, enjoy mixing sugary energy drinks with alcoholic drinks compared with healthier alternatives. However as bars have closed and social distancing measu...
Euromonitor International's Energy Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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