INNOVATIONS IN ASIA TRAVEL INDUSTRY

Asia is a region is much diversified and which is seen in its travel environment also.  Digitalization brings an extraordinary impact on the tour and travel business of Asia. The automation in the process of this business made it very efficient and customer-oriented. As the GDP is growing at a high rate the affluent middle class is immerging. The rising wealth made Asian countries to invest hugely in the innovation of new solutions which revolutionize human life. From the top 10 fastest Internet speeds countries in the glob four are from Asia.

Mobile plays an important role in the growth of tours and travel business in India. Nowadays, Most of the traveling platforms are available directly on mobile phones in the form of easily accessible applications. ‘BorderPass’ was introduced to make ease of traveling without spending much time during traveling which enables the frequent abroad traveler ‘pre-clear’ airports’ and immigration check-points that speeding up the passage process at the airport. In India previous rail booking is required for the long-distance journey and will have to wait for 3-4 months till the date of confirmation ‘ConfirmTKT’ made it easy by reducing the time between booking and confirmation of ticket and helps the travelers to find out the alternative route with the help of an app.

The Asian travel industry is an opportunity for emerging companies, they are coming up with innovative applications that can engage the customer completely and gaining a good market share of the industry. For instance, Flymya.com is Myanmar’s emerging tourism industry plans the full trip with air tickets, car rental and hotel reservations on a single platform. China is the largest travel industry in the world. Chinese travel platform Mafengwo is developing a concept for the world’s first intelligent travel robot Mafeng. This robot will assist travelers throughout their trip and use big data to provide users with customized travel experience. For example, the robot will create itineraries and recommend activities based on a user’s previous trips and personal preferences. Similarly, in China, Mioji's AI-powered itinerary planning platform produces tailored itineraries in no time. Alipay's users with a good credit score need not pay deposits receive automatic checkout and pay after their stay only.

India's largest hotel room chains OYO Room has launched its cryptocurrency which perhaps used to make bookings. Singapore Airlines’ KrisFlyer has launched the world’s first blockchain-based digital wallet, which will allow its membership base to use digital KrisFlyer miles for point-of-sale transactions at participating retail merchants. A Chinese project “Go Globe Chain” is applying blockchain technology to produce decentralized B&B booking systems to avoid false credit risks and trading. In Japan, H.I.S Co employed robots more than humans in some of its hotels. The robots help travelers for check-in, to carry their luggage, and robots to drag their trash away. China is heading a digital transformation journey in the travel industry, where Alibaba and Fliggy’sFlyZOO Hotel uses facial recognition technology powered by AI and biometrics in hotels for room entry, using the lift and other services.  Asia’s young tech environment with the immerging tech-savvy middle class in future Asian travel innovations will flourish.